Effective Date: 4 April 2026 | Last Updated: 4 April 2026
These Terms and Conditions (“Terms”) constitute a legally binding agreement between you (“you,” “your,” or “Customer”) and Virpa (“we,” “our,” or “us”) governing your access to and use of the Virpa platform, website at virpa.ai, and customer communication application (collectively, the “Service”).
By creating an account, subscribing to the Service, or otherwise accessing or using any part of the Service, you agree to be bound by these Terms. If you are entering into these Terms on behalf of a business or other legal entity, you represent that you have the authority to bind that entity.
If you do not agree to these Terms, you must not use the Service.
Virpa is an AI-powered sales and marketing automation platform designed for businesses. The Service includes:
We may add, modify, or discontinue features at any time with reasonable notice to subscribers.
To use the Service, you must create an account and provide accurate, current, and complete information. You are responsible for:
You must be at least 18 years of age and have the legal capacity to enter into a binding contract. Accounts are intended for business use.
The Service is offered on a monthly subscription basis at the current published price (£300/month at the time of publishing). Pricing is subject to change with 30 days’ prior notice.
Subscriptions are billed monthly in advance. Payment is due on the date you subscribe and on each monthly anniversary. All fees are quoted in GBP unless otherwise stated.
There are no setup fees, hidden costs, or long-term contracts. You may cancel at any time in accordance with Section 13.
Payments are non-refundable except where required by applicable law. If you cancel mid-cycle, you will continue to have access to the Service until the end of your current billing period.
If a payment fails, we will attempt to collect the amount due and may suspend or restrict access to the Service until payment is received.
You agree to use the Service only for lawful business purposes. You must not:
We reserve the right to suspend or terminate your account if you violate these acceptable use requirements.
You retain ownership of all data, content, and materials you upload, transmit, or generate through the Service (“Your Content”). By using the Service, you grant us a limited licence to host, process, transmit, and display Your Content solely for the purpose of providing the Service.
You are solely responsible for the accuracy, legality, and appropriateness of Your Content, including all communications sent to your customers and leads through the Virpa platform. You must ensure you have obtained all necessary consents and permissions to contact individuals using the Service.
Our collection and use of personal data is governed by our Privacy Policy. Where you act as a data controller and Virpa processes personal data on your behalf, the terms of our Data Processing Agreement (available upon request) shall apply.
While we take reasonable steps to protect your data, you are responsible for maintaining your own backups. We are not liable for data loss beyond what is specified in our Service Level terms.
Virpa uses artificial intelligence and automated systems to generate responses, handle calls, and manage communications. While we strive for accuracy and quality, AI-generated content may occasionally be inaccurate, incomplete, or inappropriate. You acknowledge that AI outputs are not guaranteed to be error-free.
You are responsible for reviewing and supervising automated communications sent on your behalf. We recommend regularly monitoring AI-generated messages, configuring your automations appropriately, and maintaining oversight of customer interactions.
You are responsible for ensuring that all automated communications comply with applicable laws and regulations, including data protection, consumer protection, and telecommunications regulations in your jurisdiction. This includes disclosing the use of AI where legally required.
The Service integrates with third-party platforms including WhatsApp (Meta), Facebook (Meta), and others. Your use of these integrations is subject to the respective terms and conditions of those platforms.
We are not responsible for the availability, accuracy, or practices of third-party services. Changes or disruptions to third-party APIs or terms may affect the functionality of the Service, and we shall not be liable for such impacts.
The Service, including all software, algorithms, AI models, designs, trademarks, logos, documentation, and content created by Virpa, are the exclusive property of Virpa and are protected by intellectual property laws. Nothing in these Terms grants you any ownership interest in the Service itself.
Subject to these Terms and payment of the applicable fees, we grant you a limited, non-exclusive, non-transferable, revocable licence to access and use the Service during your active subscription period.
If you provide us with suggestions, ideas, or feedback about the Service, you grant us a perpetual, worldwide, royalty-free licence to use, modify, and incorporate that feedback into the Service without obligation to you.
THE SERVICE IS PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS. TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.
We do not warrant that the Service will be uninterrupted, error-free, or secure, that defects will be corrected, or that the Service will meet your specific requirements. We do not guarantee any specific business results, revenue increases, lead conversions, or outcomes from using the Service.
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW:
These limitations apply regardless of the theory of liability (contract, tort, negligence, strict liability, or otherwise) and even if we have been advised of the possibility of such damages.
Nothing in these Terms excludes or limits liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded by applicable law.
You agree to indemnify, defend, and hold harmless Virpa, its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising from:
You may cancel your subscription at any time by contacting us at my@virpa.ai or through your account settings. Cancellation takes effect at the end of your current billing period, and you will retain access to the Service until that date.
We may suspend or terminate your account immediately if you breach these Terms, engage in prohibited conduct, fail to pay fees when due, or if we are required to do so by law. We may also discontinue the Service with reasonable prior notice.
Upon termination, your licence to use the Service ends immediately. We will retain your data for a reasonable period (typically 30 days) to allow you to export it, after which it may be permanently deleted. Sections that by their nature should survive termination (including Intellectual Property, Limitation of Liability, Indemnification, and Governing Law) shall remain in effect.
These Terms are governed by and construed in accordance with the laws of England and Wales. Any disputes arising from these Terms or the Service shall be subject to the exclusive jurisdiction of the courts of England and Wales.
Before initiating formal proceedings, you agree to first contact us at my@virpa.ai and attempt to resolve the dispute informally for a period of at least 30 days.
We reserve the right to update or modify these Terms at any time. When we make material changes, we will notify you by email or through the Service and update the “Last Updated” date at the top of this page. Your continued use of the Service after the effective date of changes constitutes acceptance of the updated Terms. If you do not agree to the revised Terms, you must stop using the Service and cancel your subscription.
If you have any questions about these Terms, please contact us:
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